Social Media is Powerful—But You Don’t Own It
Platforms like TikTok, Instagram, and YouTube are fantastic for reaching new audiences, but there’s a big catch—you’re not in control.
Relying too much on social media puts your business at risk because:
- Platforms can suspend or restrict your account without warning.
- Algorithm changes affect your reach overnight.
- Trends shift, and once-popular platforms can fade away (remember MySpace?).
Why Your Website Should Be Your Digital HQ
James Schramko’s “Own the Racecourse” strategy says it best: never build your business on rented land. Your website is the one place where you’re in control.
- You own the content—no sudden takedowns or policy changes.
- It’s a long-term asset that builds brand authority.
- It connects all your digital marketing efforts—social media, email, and search traffic.
Use Social Media as a Traffic Source, Not Your Home Base
Rather than making social media the center of your online presence, use it to drive visitors back to your website. Here’s how:
- Post Core Content on Your Website First – Publish blog posts, videos, and resources on your site, then share snippets on social platforms.
- Backup & Secure Your Content – Protect your site with regular backups and strong hosting.
- Build an Email List – Convert social media followers into email subscribers for reliable communication.
Trends Change, But Website Ownership Lasts
Social media platforms rise and fall, but your website remains a stable foundation for your business. Prioritizing content ownership gives you full control over your brand, audience, and long-term success.
Ready to Strengthen Your Online Presence?
Let us help you build a secure, high-performing website that serves as your ultimate content hub. Contact us at [email protected] to get started today!